Abby McIntosh Marketing Communications
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EDUCATION

Master of Science degree in Integrated Marketing Communications
     Roosevelt University, Chicago, Illinois. Awarded April 2011, 3.78/4.0 cumulative GPA.

International Marketing Study Experience, spring 2011
     Burgundy School of Business, Dijon Paris

Bachelor of Arts degree in Integrated Visual Arts, minor in Public Relations
     Loras College, Dubuque, Iowa. Awarded May 2009. Honors Program, 3.6/4.0 cumulative GPA, Dean’s List.

Chicago Urban Experience, fall 2008
     Semester of urban immersion; an interdisciplinary program of coursework at Roosevelt University, internship experience, and weekly service learning

EXPERIENCE

Marketing Manager, L.May Eatery, Dec '07- present
     Spearheaded all marketing efforts under supervision of owners, managed all graphic design, direct marketing, and social media communications,  maintained relationships with advertising partners, created all print marketing materials, and acted as general manager in absense of owners. Increased social media presence, with Facebook membership growth of 700%. Introduced management to Twitter and HootSuite social media tools. 

Graphic Designer, Plane Art Designs, Jun - Sept '10
     Creation of apparel designs for various Dubuque businesses and organizations, management of client communications. And hey, designed a new Identity for them while I was there.

Graphics Intern, RC2 Learning Curves Corporation, Aug - Oct '09
     Assisted graphics department in photography, marketing material production, and photo-editing.
Got a toy General Lee autographed by none other than Bo Duke himself! (John Schneider at RC2's '09 Lightening Fest)

Graphic Design Intern, Loras College Marketing Department, Jan- May '09
     Created various marketing materials for a private college. Supported marketing staff with research, and strategy and tactics brainstorming.

Graphic Design Intern, YWCA of Metropolitan Chicago, Sept- Dec '08
     Worked directly with the YWCA Marketing Manager to assist in graphic design of all marketing material for YWCA  events, mailings, and e-flyers. Also assisted Public Relations officer with media releases, compiled daily media resource, and prepared press materials.

Student Worker & Student Ambassador, Loras College Admissions, Sept '05- May '08
     Provided Assistance to multiple admissions counselors, represented Loras College at visit days, toured and recruited  prospective students for Loras College

Receptionist, Dubuque Museum of Art, Sept '07- Sept '09
     Assisted with weekend family events, welcomed museum visitors, collected and managed museum admissions

VOLUNTEER WORK & SERVICE

Freelance Graphic Design, various pro-bono, 2001-present
     Designed various materials (such as programs, posters, invitations, etc.) for numerous organizations and individuals,  including Colonias Development Council (Las Cruces, NM), YWCA of Dubuque, Loras College Choirs, Loras College Campus Ministry, Loras College Punk Congress, Loras College Honors Program, Kossuth County Economic  Development Corporation, Colo-NESCO Schools, and numerous others

WomanCraft, Sept- Dec 2008
     Worked with impoverished women at creating homemade paper products from wedding invitations to pictures frames,  the proceeds going to recently homeless or incarcerated women making new beginnings for themselves

Washington D.C. Service Trip, Spring 2008
     Volunteered over spring break to stay at the Creative Center for Non-Violence (the largest homeless shelter in D.C.)  aiding the homeless and learning about active non-violent resistance

ACTIVITIES AND ACCOMPLISHMENTS

  • Graduated Cum Laude (2009) 
  • Integrated Visual Arts Exhibition (2006, 2007, 2008, 2009)
  • Honorable Mentions Rechenmacher Award for Creativity finalist (2009) 
  • Dubuque Advertising Club, Silver Student ADDY Award (2009)
  • Integrated Visual Arts Club, Secretary (2008) 
  • Delta Epsilon Sigma Honor Society (2007-present)

APPLICABLE STRENGTHS

  • Adobe CS3: Photoshop, Illustrator, InDesign, Dreamweaver.               
  • Microsoft Office: Word, Excel, PowerPoint, Publisher
  • Fluent in: Facebook, Twitter, LinkedIn, and all Social Media tools.  
  • Direct Marketing Experience: Fishbowl Direct EMarketing, Constant Contact Direct EMarketing
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